About the project
Why we are building this project
Thousands of women entrepreneurs in Russia produce quality goods: natural cosmetics, children’s toys, food products, and home goods. But when they try to export to Asia, they hit a wall: not enough money to enter a foreign market on their own, no expertise, no connections. Isolated attempts fail, and the business stays local.
Our project solves this problem systemically. We are building an educational platform, a digital trading platform, and a physical showroom — an entry point to the Vietnamese market and, from there, to Southeast Asia. We take care of everything: from training and product selection to logistics, certification, and promotion on local marketplaces.
We are not a research project. This is a business ready to launch that will deliver a measurable economic effect — according to preliminary estimates, revenue of ₽200 million by the third year of operation — will strengthen business ties between our countries, and will create a sustainable channel for exporting Russian women-led brands to the region.
Who is behind the project
Anastasia Maklaeva
CEO of the digital agency VIPRO, vice-chair of the federal Committee for the Development of Women’s Entrepreneurship of “OPORA ROSSII”, deputy coordinator of the “Development of Women’s Entrepreneurship” project of the Eurasian Women’s Forum Council under the Federation Council of the Russian Federation, member of the Public Chamber of the Moscow Region.
More than 15 years in the digital industry. Expert in digital platforms, international business development, and support for women’s entrepreneurship. Has access to a database of thousands of women entrepreneurs through “OPORA ROSSII” and established ties with institutional partners in Russia and Vietnam.
Our partners and co-organisers
Committee for the Development of Women’s Entrepreneurship of the All-Russian Public Organisation of Small and Medium-Sized Businesses “OPORA ROSSII”
Access to a community of entrepreneurs and expert support.
“Development of Women’s Entrepreneurship” project of the Eurasian Women’s Forum Council
A federal platform for promoting initiatives in women’s entrepreneurship.
Why us — and why now
Community
Access to a database of over 5,000+ women entrepreneurs — real suppliers who are waiting for infrastructure. We already know their needs and are ready to offer a solution.
Technology
Our digital agency VIPRO has experience building complex platforms. We are ready to develop a Vietnamese-language website and provide digital marketing with local localisation specialists.
Administrative resources
The project has serious potential for scaling. We are currently working on formalising support from the Public Chamber of the Moscow Region, developing channels of engagement with the Chamber of Commerce and Industry of Russia and participation in the Eurasian Women’s Forum. We are also exploring grant support from relevant federal bodies — the Ministry of Economic Development and the Russian Export Center. The cross-border ties we are building will, in future, let us not only establish ourselves in the market but also launch reverse-direction projects from Vietnam to Russia.
Business model
We have a clear, well-developed business model with three products, each with its own price, client-count plan, and projected revenue. The project reaches operating profit as early as the first half-year.